Automateazy MCM Automation helps edtech companies achieve greater visibility among the target student groups.
You as a leading edtech company are offering lot of courses that offer great value to students or working professionals.
There wont be benefits until target audience know about your institution and high value courses you offer.
Gone are the days, when conventional modes like newspapers or radio channels were the best to reach your customers.
Today, you have internet, SMS, mobile phone, WhatsApp, Facebook, Email and so on. Current generation prefers these new modes for seeking information they wish.
There will be benefits if, you can handle all the new modes of communication.
This in other words is known as multi channel marketing. Managing this can achieve much greater results.
How to do it?
The big question is how to handle multi-channel marketing? This is where our Automateazy MCM Automation feature comes to your rescue.
Imagine a software that can not only handle your multi channel marketing work, automatize it and let you know what is going on whenever you feel the need to have answers.
Our Automateazy MCM Automation feature helps you do it.
Popularity
Many are approaching edtech companies to learn new programs, students and working professionals prefer them due to various reasons.
Learning new courses helps students land in jobs faster, the same can help working professionals climb up the hierarchical ladder of their organization.
There is glitch here, many of them who want to learn cannot approach regular institutions due to lot of reasons. They could be busy working, may be, they do not have time and leisure to study that long in a regular institution.
All these factors add to your business, edtech companies like you are witnessing a rapid growth as they offer chances to learn many new courses at their convenience.
They are a blessing for those in particular who want to learn but are not able to attend regular educational institutions owing to busy work schedules.
It is all about engaging students who approach edtech (education technology) companies and converting them into prospective students in their institution.
So why not respond and make most of it by taking help of our Automateazy MCM Automation feature. Various companies have done it and have reaped benefits, it’s your turn now to go that way.
The Other Side
There is always an other side to it, and yours is not an exception. Business is bright, but not able to respond quickly to your target audience, often results in loss.
You need to reach your audience in the ways they wish to procure information, there are multiple channels for you to reach and you should make use of them.
Also, you should be quick to respond and give what customer asks in as less time as possible. Doing all these will convert the queries or lead you get into potential admissions.
However, various factors prevent from doing what is required only resulting in loss for the business.
Example, a student may enquire about a course or admission using WhatsApp, later on, he may choose Email communication for greater clarity.
So you should be able to have a system which can work flexibly and engage the student’s interest as per his preferences and convert into admission.
Managing Manually
Managing manually is possible but is not advisable, as it takes time to know what is going on as the data to be analysed is very large.
Moreover, there is always a scope to make mistakes that often lead to making wrong decision or missing important leads that can actually generate business for you.
What is to be done?
Automatize all the process, which means setup a system that can handle all the multi channel marketing effectively. In other words, opt for our Automateazy MCM Automation.
What It Can Do?
Automateazy MCM Automation allows EdTech businesses to streamline their entire communication process.
Once a lead is captured, the system can trigger follow-ups via SMS, send program details through email, and schedule a call via OBD (Outbound Dialer) — all without human intervention.
This constant presence keeps the lead warm and increases the likelihood of conversion. There is more to it than meets the eye as far as Automateazy MCM Automation is concerned. It can do much more.
Benefits of Using Automateazy MCM Automation
Using Automateazy MCM Automation feature can offer the advantages mentioned below:
– Enhanced Lead Nurturing: Automated workflows enable tailored follow-ups across multiple channels, triggered by user behavior, ensuring no lead falls through the cracks.
– Deeper Engagement: Personalized, targeted messaging via the most effective channels keeps students invested in their educational journey.
– Round-the-Clock Communication: Automation ensures timely responses, 24/7, eliminating missed opportunities and fostering continuous engagement.
– Cost-Effective Solutions: By minimizing manual effort, automation significantly reduces marketing expenses, maximizing ROI.
Personalization
There is always an element of personalization, send messages to larger audience, but also there is a need to keep an eye on what every individual customer wants. Automateazy MCM Automation can also do that.
It can unlock personalized engagement with behavior-driven automation which can do the advantages mentioned below:
– Behavioral Triggers: Track interactions like email clicks, WhatsApp responses, and SMS engagement to trigger targeted messages.
– Segmentation: Categorize leads based on behavior, interests, and engagement for precise messaging.
– Personalized Campaigns: Use WhatsApp, SMS, and email to address students by name, referencing their interests and preferred courses for a one-on-one experience.
For example, a student asks for information on MBA program. They would be receiving personalized emails with program details, WhatsApp updates on application deadlines for that program, SMS alerts for relevant webinars in connection with that course and so on.
Go For It
To thrive in the rapidly evolving EdTech landscape, institutions must adopt multi-channel marketing automation. This strategic approach:
– Elevates user experience through seamless, omnichannel engagement
– Yields superior results in lead nurturing and conversions
Automateazy MCM Automation feature will empower EdTech businesses to deliver personalized communications, timely interactions and relevant messaging.
In today’s competitive environment, multi channel marketing automation is not a luxury but a necessity for success. Our Automateazy MCM Automation is all tailored to their unique interests.
Also Read – How Automateazy’s Clean UI Improves Counselor Efficiency
Many have used our Automateazy MCM Automation and got benefits. Now it is your turn to use it and handle the leads you get effectively and turn them into prospective admissions in your institution.