CollegeSearch - Leveraging OBD Automation for Lead Generation and Growth

Problem

CollegeSearch sought an OBD (Outbound Dialing)-based automation tool that could efficiently:

• Generate Leads: Automate outreach and engagement with potential students and parents via outbound calls.
• Boost Website Growth: Drive traffic to their in-house website and landing pages for better lead conversion and nurturing.
• Optimize Campaigns: Ensure that marketing efforts across digital channels aligned with their goals of increasing inquiries and enrollments.

Their existing system lacked the advanced automation and OBD capabilities needed to effectively manage and scale their lead generation efforts.

Solution

AutomatEazy CRM provided CollegeSearch with a comprehensive OBD-based automation tool designed specifically for lead generation and nurturing. The solution included:

• Automated OBD Campaigns: The CRM integrated outbound dialing to target potential leads with personalized, automated calls. These campaigns were fully customizable, allowing CollegeSearch to reach out to prospects with relevant messages at the right time.
• Lead Management System: The built-in lead management system helped CollegeSearch capture, track, and nurture leads from initial contact through to enrollment. This seamless lead flow ensured that no potential inquiry was missed, improving conversion rates.
• In-house Website Integration: AutomatEazy CRM’s automation features drove qualified traffic to CollegeSearch’s landing pages, ensuring that interested leads were efficiently directed to the right resources and follow-up actions.
• Performance Tracking: Through detailed reports and analytics, CollegeSearch could monitor the effectiveness of their OBD campaigns and landing pages, allowing for data-driven improvements to their marketing strategies.

Results

• Increased Lead Generation: CollegeSearch experienced a significant boost in lead volume thanks to the automation of outbound calls, enabling them to engage a larger audience in a shorter time.
• Higher Conversion Rates: The seamless integration of OBD automation with their in-house landing pages led to improved lead nurturing, resulting in a marked increase in conversions.
• Efficient Campaign Management: AutomatEazy CRM’s easy-to-use interface allowed CollegeSearch’s marketing team to launch and manage campaigns more effectively, saving both time and resources.
• Scalable Growth: With the automation and lead management capabilities of AutomatEazy CRM, CollegeSearch could scale their operations and target more potential students, positioning them for continued growth.

Conclusion

AutomatEazy CRM provided CollegeSearch with an OBD-based automation solution that revolutionized their lead generation and marketing efforts. By automating outbound communication and streamlining lead management, CollegeSearch was able to scale their business, drive more traffic to their in-house website, and ultimately improve their student enrollment process.