Problem
Physics Wallah needed to enable their non-technical teams, particularly the marketing team, to create and manage lead forms independently, without the constant involvement of the development team. They wanted:
- Customizable Lead Forms: A system where their marketing team could easily customize forms without technical expertise.
- No Developer Dependency: The ability to build and modify forms, such as changing field options, styling, and layout, without reaching out to the development team.
- Seamless Integration: A lead form system that could be easily embedded into their landing pages for smooth lead capture and tracking.
Their existing approach required developers for every form change, which created bottlenecks and slowed down campaigns.
Solution
AutomatEazy CRM provided Physics Wallah with a Widget Form System designed to be:
- Fully Customizable: The widget system allowed the marketing team to easily create and customize lead forms, including options for selecting fields, color schemes, fonts, and styles, all without any coding knowledge.
- Independent Form Management: Using AutomatEazy’s widget form builder, the marketing team could create, adjust, and deploy lead forms directly onto their landing pages without developer assistance.
- Seamless Landing Page Integration: The widget form system generated a code snippet that Physics Wallah could effortlessly embed on their landing pages, ensuring smooth integration and lead capture from various campaigns.
Results
- Increased Agility: Physics Wallah’s marketing team could now create and deploy lead generation forms on their own, reducing the time to launch new campaigns.
- Developer Independence: The need to contact the development team for minor form changes was eliminated, allowing developers to focus on more complex tasks.
- Improved Lead Capture: The customizable lead forms allowed Physics Wallah to optimize their landing pages for different student audiences, leading to better engagement and more qualified leads.
- Brand Consistency: The ability to choose colors, fonts, and styles enabled the marketing team to ensure that the forms matched Physics Wallah’s brand identity.
Conclusion
With AutomatEazy CRM’s widget form system, Physics Wallah empowered their marketing team to take control of lead generation without relying on the development team. This increased their agility, reduced bottlenecks, and allowed them to efficiently capture leads from their new vertical. The solution provided by AutomatEazy CRM played a crucial role in streamlining their operations and enhancing their marketing efforts.